WHO: It is necessary to reduce the number of advertisements for junk food

Advertising junk food and drinks rich in salt, sugar and saturated fatty acids, and trans-fatty acids, encourages children to consume them in even greater quantities

Governments need to collaborate with companies to reduce advertising of food products with high salt, sugar and saturated fatty acids, which are particularly affected young people and children who because of such foods is threatening epidemics of obesity and various other diseases, reported on Friday, officials WHO . The call came as part of the campaign focused on the fight against chronic non-communicable diseases such as cancer, diabetes and heart and lung disease, more frequent causes of premature death among residents of poor countries.

WHO experts contacted the leading companies in this sector - Coca-Cola, Mexican Grupo Bimbo, General Mills, Kellogg, Kraft, McDonald's, Mars, Nestle, Pepsi co, Unilever and the World Association of advertisers. Their representatives have agreed to adopt guidelines on the procedure to be faced with the problem, and have pledged not to advertise unhealthy products to children younger than 12 years. Armstrong believes that most of all be taken into account that the government should choose the most effective way of not advertising unhealthy products. Norwegian Health Minister Bjorn-Inge Larsen believes that governments have a range of options for implementing the act passed the proposal and will continue to pressure the company to reduce the advertising of unhealthy products, among which, the junk food and include tobacco and alcohol.

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